I want to share with you an article about the founder of Yummy Bites.
The story is very well written by a jornlaist Aryadne Oliveira for
Soul Brasil Magazine © • SB50 • Special Edition • http://www.soulbrasil.com/
"Love Changed her and Talent Defined the Course of her Personal & Professional
Life.
Researchers say that food and identity are universal, and that the last thing an immigrant forgets is language and cuisine. True enough, proven by Elda Antonio, the entrepreneur proud
of her Brazilian way: stand up, dust it off and turn it up. Her favorite recipe? A combination of
creativity, joy and serious work representing a different perspective of a native product from
Brazil: the “pao de queijo” or cheese bread. Like any comfort food, the cheese breads should
be enjoyed in moderation, and being a natural gluten-free based food, it can be inserted into
the menu of those suffering from celiac disease – a genetic disorder that impairs the functioning
of the small intestine and absorption of nutrients. These people are intolerant to the gluten protein found in wheat, rye, oats, and barley malt – not found in the cheese-bread.
Hence, Elda’s chance in uniting the practical and tasty with healthy.
Elda studied this specific market and took the idea to her business school, where she learned
in class every detail needed to turn this idea into a great opportunity. It worked out. The company Yummy Bites Gluten-Free Products was created and the cheese bread is now being marketed in California by the natural markets and also via internet. Elda’s story was one of destiny. The entrepreneur has always had a strong personality and will power to achieve her goals. Early in her career, she got a job with the Brazilian Government - for many, a dream of professional stability. But for the young public employee, was just her first conquest. "I was always very curious. I wanted to know why and understand about everything.
I knew I had ability to create and simultaneously sought freedom. I didn’t want to be tied to
anything that I was not personally in charge of" – stated Elda. The opportunity for change came about by chance, but for good reason. In love, Elda moved to California in 1991 to "live life on the waves." From there, she began to seek her own identity and place in the new country. She suffered many setbacks during her transition, but she never give up pursuing her dreams. According to Elda, there is no way to dissociate this time of her life from where she is today, personally and in business. And so this was how she rediscovered herself in California. Elda worked as a babysitter, waitress, translator and even as a truck driver traveling throughout the United States. But her talent was cooking for friends and family which, ultimately, ended up with her having a ownership in the restaurant where she was working for.
Today, Elda runs her own company in Los Angeles offering cheese bread in different
flavors – traditional and Italian – and also glutenfree pizzas, with freshest ingredients and herbs.
She continues to work on new healthy recipes, and, step-by-step, in the expansion of her
business …always with a big smile on her face and enough energy to keep up with anything
that crosses her way in the States".
The story is very well written by a jornlaist Aryadne Oliveira for
Soul Brasil Magazine © • SB50 • Special Edition • http://www.soulbrasil.com/
"Love Changed her and Talent Defined the Course of her Personal & Professional
Life.
Researchers say that food and identity are universal, and that the last thing an immigrant forgets is language and cuisine. True enough, proven by Elda Antonio, the entrepreneur proud
of her Brazilian way: stand up, dust it off and turn it up. Her favorite recipe? A combination of
creativity, joy and serious work representing a different perspective of a native product from
Brazil: the “pao de queijo” or cheese bread. Like any comfort food, the cheese breads should
be enjoyed in moderation, and being a natural gluten-free based food, it can be inserted into
the menu of those suffering from celiac disease – a genetic disorder that impairs the functioning
of the small intestine and absorption of nutrients. These people are intolerant to the gluten protein found in wheat, rye, oats, and barley malt – not found in the cheese-bread.
Hence, Elda’s chance in uniting the practical and tasty with healthy.
Elda studied this specific market and took the idea to her business school, where she learned
in class every detail needed to turn this idea into a great opportunity. It worked out. The company Yummy Bites Gluten-Free Products was created and the cheese bread is now being marketed in California by the natural markets and also via internet. Elda’s story was one of destiny. The entrepreneur has always had a strong personality and will power to achieve her goals. Early in her career, she got a job with the Brazilian Government - for many, a dream of professional stability. But for the young public employee, was just her first conquest. "I was always very curious. I wanted to know why and understand about everything.
I knew I had ability to create and simultaneously sought freedom. I didn’t want to be tied to
anything that I was not personally in charge of" – stated Elda. The opportunity for change came about by chance, but for good reason. In love, Elda moved to California in 1991 to "live life on the waves." From there, she began to seek her own identity and place in the new country. She suffered many setbacks during her transition, but she never give up pursuing her dreams. According to Elda, there is no way to dissociate this time of her life from where she is today, personally and in business. And so this was how she rediscovered herself in California. Elda worked as a babysitter, waitress, translator and even as a truck driver traveling throughout the United States. But her talent was cooking for friends and family which, ultimately, ended up with her having a ownership in the restaurant where she was working for.
Today, Elda runs her own company in Los Angeles offering cheese bread in different
flavors – traditional and Italian – and also glutenfree pizzas, with freshest ingredients and herbs.
She continues to work on new healthy recipes, and, step-by-step, in the expansion of her
business …always with a big smile on her face and enough energy to keep up with anything
that crosses her way in the States".
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